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This analysis of cross-cultural dynamics was read as a source for a research project for my work.  Lewis makes a good presentation of the concept of worldview and how that affects approaches to decision-making.  This book is written in the business context, to enlighten Americans involved in international business.

Lewis captures key aspects of cognitive culture, providing practical suggestions for overcoming cultural differences and avoiding misunderstandings.  This is more than a superficial introduction to the known problems of cultural differences.  Lewis probes the underlying character of worldview -- assumptions about the world, values and expectations.

He presents good examples of real situations between members of different cultures, in the execution of modern business discussions and finalizing joint decisions involving international partners.  Business is no longer a national entity.

Companies have operations, branches and shareholders all over the world.  Multinational management is a challenge.  Lewis presents a good grasp of various cultures and their traits, and points out where clashes have occurred and are likely to occur.

Lewis has some good practical suggestions on how to achieve synthesis across cultures, bridging worldview gaps for clear communication that will foster openness, cooperation and change.  He makes some suggestions of possible future alliances for business or political ventures among major worldview blocs he defines.

Lewis previews possible developments to watch for based on an analysis of the current cultural factors.  Even for someone not involved in the business world this will be an insightful resource on cultural dynamics and components of cross-cultural communication.  This book provides valid insights into what constitutes culture and worldview.

See related reviews and articles on this site:
Cognitive Culture
Dealing with Differences
Diffusion Theory:  A Definitive Introduction
Globalization 101
Migration, Ethnicity and Economics
Toward a Realistic and Moral Capitalism
Worldview, Ethnicity and Social Dynamics in African Politics

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OBJ

Initial reading notes written 04 February 2005
Review posted on OJTR 14 October 2008
Reviewed on Amazon 2 March 2009
Reviewed on Barnes and Noble 29 May 2009
Last edited 20 December 2011

Orville Boyd Jenkins, EdD, PhD
Copyright © 2008 Orville Boyd Jenkins
Permission granted for free download and transmission for personal or educational use.  Please give credit and link back.  Other rights reserved.

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